Charitable giving jumps last 2 days of year - FOX Carolina 21

Charitable giving jumps last 2 days of year

Posted: Updated:
A charity bin sits outside a grocery store for goods to go to the Salvation Army. (Source: Howard Lake/flickr) A charity bin sits outside a grocery store for goods to go to the Salvation Army. (Source: Howard Lake/flickr)

(RNN) - For those of us trying to get a jump on Santa's 2012 nice list, it may be time to open up our pocket books and donate to charity.

A 2010 study from the nonprofit Network for Good found that online charitable donations spike in December, particularly on the last two days of the year.

In December, approximately one-third of annual charitable revenue comes in, with 10 percent of total donations arriving Dec. 30 and 31.

[SLIDESHOW: America's most charitable cities online]

Nonprofits also are seeing a rise in dollars donated online, thanks to the rise of technology in everyday life. In December 2010, the Network for Good saw an 18 percent increase in the money given to charities from the same time the previous year.

"The integration of the internet in traditional fundraising programs continues to play a vital role in the fundraising success of nonprofits," said Gene Austin, chief executive officer for the nonprofit management company Convio, in a news release.

The internet has played a huge part in the rise of donation dollars across the country as people get more involved in showing their generosity at the click of a mouse. Convio estimates that donations have grown exponentially over the years, with $1.3 billion coming in through online gifts in 2010 by Convio clients alone. Five years ago, the entire sector made approximately $1 billion.

"Using the internet as part of a comprehensive constituent engagement and fundraising program is helping nonprofits generate more meaningful relationships, raise more money and maximize the lifetime value of each relationship," Austin said.

Early in 2011, Convio ranked the most generous cities across the nation according to the amount residents donated online. Among them was Seattle, ranked as the fourth most giving city, up from the sixth position the year before.

"King County is one of the nation's leading technology hubs, so it's natural we'd be at the forefront of this increasingly popular channel for philanthropy," said Norman B. Rice, president and chief executive officer of the Seattle Foundation. The Foundation offers a directory of more than 1,200 nonprofits in King County.

In May, a survey from the Chronicle of Philanthropy found that 60 percent of big charities saw a larger response to online fundraising effort than they had in 2010.

Copyright 2011 Raycom News Network. All rights reserved.

Powered by WorldNow
Fox Carolina
Powered by WorldNow CNN
All content © 2014, WHNS; Greenville, SC. (A Meredith Corporation Station) and WorldNow. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.