The unsolved killing of four people in a Chesnee motorcycle shop will be featured on a national crime television show.
Spartanburg County deputies say "America's Most Wanted" will explore the November 2003 shootings on its program on the Lifetime channel at 9 p.m. Friday.
The show decided to spotlight the case after authorities released a new sketch of a person seen at the Superbike Motorsports shop shortly before the four people were shot to death.
The person of interest is a white man between the ages of 25 and 40 about 6 feet tall and weighing between 175 and 200 pounds. He had dark brown hair.
A $25,000 reward is still being offered.
Deputies said the host of the show, John Walsh, came to South Carolina to personally assist in the production of this segment.
Deputies said they believe that with the national exposure of this new sketch and a new public awareness of the unsolved case, tips will come in that will help provide the information needed to solve this case.
History of Superbike store killings
Spartanburg County Sheriff Chuck Wright said one of their original witnesses recently came forward to say he was not satisfied with the sketch of a customer seen the day of the killings who has never come forward.
Deputies said the witness told investigators that this new sketch looks exactly like the person they saw inside the business minutes before four people were killed.
The homicides happened Nov. 6, 2003. The bodies of Brian Lucas, Scott Ponder, Beverly Guy and Chris Sherbert were found inside Superbike Motorsports on Parris Bridge Road in Chesnee.
They had all been shot to death. No one was ever arrested. No suspects were ever named.
In the years since, the building where the murders happened was sold. There is nothing to remind people of what happened there. The passage of time has been a challenge for investigators and the victims' families.
Over the years, there has been national coverage of the case on several television shows, websites and in newspapers. Still, the motive for the killings and a resolution to the case has remained a mystery.
Tips needed from public
Wright said earlier in March they will go wherever they need to locate the man in the sketch. He said they want the national exposure because Superbike Motorsports was a really successful business with a large portion done online, so there was "no telling where this person is from."
"We want this case solved," said Wright. "People deserve answers. People deserve justice."
Wright encouraged people across the country to call in with tips that could lead to the identification of the subject in the drawing and tips that could lead to solving the case. He said he would even make someone an honorary deputy if they made a tip that solved the case.
Anyone that has information on the identity of the man in the sketch is asked to call 888-CRIME-SC or the Sheriff's Department.
Copyright 2012 FOX Carolina (Meredith Corporation). All rights reserved. The Associated Press contributed to this report.
Friday, May 17 2013 11:20 PM EDT2013-05-18 03:20:45 GMT
An Upstate woman's money is gone and her friend got hit too. They don't know when their debit card numbers got swiped, but they think there may be more victims in the area. After a frustrating few days,More >
An Upstate woman and her friend have both lost money from their banking accounts - money they did not spend themselves.More >
Saturday, May 18 2013 9:00 AM EDT2013-05-18 13:00:10 GMT
(RNN) – Animals like Rev have to make you wonder what things would look like if dogs could rule the world for a day. In one of the cutest videos posted online this week, Rev immediately recognizes a tuneMore >
This is the one time the phrase "gone to the dogs" does not have a negative connotation. Savor the moment because this abundance of gushing cuteness comes only so often.More >
Friday, May 17 2013 3:01 PM EDT2013-05-17 19:01:38 GMT
Video of State Representative Ted Vick chronicles the Pee Dee lawmaker's interaction with Bureau of Protective Services officers late Tuesday night as he was arrested for DUI in the State House parkingMore >
Video of Democratic State Representative Ted Vick chronicles the Pee Dee lawmaker's interaction with Bureau of Protective Services officers late Tuesday night as he was arrested for DUI in the State House parking garage.More >
Friday, May 17 2013 1:47 PM EDT2013-05-17 17:47:25 GMT
For thirteen years, BMW has been hosting the charity Pro-Am golf tournament in the Upstate, and for all of those years, no one has ever hit a hole-in-one on the 9th hole at Thornblade to win a brand newMore >
For thirteen years, BMW has been hosting the charity Pro-Am golf tournament in the Upstate, and no one hit a hole-in-one on the 9th hole at Thornblade to win a brand new BMW - until now.More >
A poll by Reader's Digest named the 100 most trusted people in America. The list includes celebrities, politicians, philanthropists and even presidents. Click here to see the top 30.More >
A poll by Reader's Digest named the 100 most trusted people in America. The list includes celebrities, politicians, philanthropists and even presidents, and Readers Digest admits the results were surprising. Click here to see the top 30. More >