New billboards aim to humanize cyclists - FOX Carolina 21

New billboards aim to humanize cyclists

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The billboards seen across the Upstate warning drivers to use caution around cyclists. (June 15, 2012/FOX Carolina) The billboards seen across the Upstate warning drivers to use caution around cyclists. (June 15, 2012/FOX Carolina)
GREENVILLE, SC (FOX Carolina) -

The streets of the Upstate are getting more crowded by cars, but also - bikes.

Cycling in the region has become a mainstay, and as the sport's popularity grows, drivers' awareness needs to, as well.

A new billboard campaign is posted throughout the Upstate, aimed to get drivers and cyclists to pay more attention to each other.

The Adam Little Foundation wanted to post billboards that make the stories of the cyclists injured, or killed on the roads, real. The purpose is to show drivers that bikers aren't just a nuisance that slows them down, but that they're real people, with lives, passions and families.

The foundation's name sake, Adam Little, was killed in a wreck, hit by a distracted driver in March of 2010.

He was an avid cyclist from Mount Pleasant, NC, but also a high school teacher, husband and father.

The cycling community in the Carolina's is so close that many in the Upstate knew him, and believe his death, and others in the region, could have been prevented.

Steve Baker is the president of the Greenville Spinners, an amateur racing and advocacy cycling club. He said both parties need to be better educated.

"The cyclists have to be abiding by the rules of the road, and the drivers also have to be abiding by the rules of the road," said Baker. "Unfortunately, when drivers and cyclists come together, the huge car usually wins that fight."

He said cyclists need to remember to use their hand signals, stay on the right side of the road and stop at stop signs and traffic lights, just like any other vehicle.

As much responsibility as cyclists need to take, drivers need to remember that the two-wheeled modes of transportation have the right to be on the road. They may be slower, but they need to be treated like any other car.

Copyright 2012 FOX Carolina (Meredith Corporation). All rights reserved.

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