A cardboard cutout of Justin Bieber is on display inside Earshot. (June 26, 2012/FOX Carolina)
GREENVILLE, SC (FOX Carolina) -
New findings show there is a scientific way to explain young girls' fascination with Justin Bieber.
The Wall Street Journal published an article about "Bieber Fever." Psychology and neuroscience experts said the same neurotransmitters linked to pleasure or addiction are the same for when they hear their favorite music.
But the tween pop-star obsession is really linked to adolescent development.
Experts said it's in adolescent years that boys are developing their musical tastes. Psychologists said boys are more likely to follow talents they want to emulate, or athletes, whose team loyalty can help carve a teen guy's identity.
Girls, at the same time, are experiencing romantic and sexual feelings that are all new to them.
Folks at Earshot Music in Greenville all had pop-star stories of their pre-teen years.
"Not in middle school, but elementary school, I was a big Aaron Carter fan," laughed Wade Hampton High School student, Rachel Coulomb. "Yes, I have multiple home videos of me dancing around singing ‘I want candy.'"
Justin Bieber won't be the current celebrity crush of school girls forever. Only time will tell who the next "teen heartthrob" will be.
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