The steamy book "Fifty Shades of Grey" is displayed on a e-reader. (July 5, 2012/FOX Carolina)
GREENVILLE, SC (FOX Carolina) -
Severe heat reached record-breaking temperatures in the Upstate and many are trying to find ways to stay cool. Daphne Sandifer tried to cool off on Thursday by eating ice cream. She said she's had a hot, steamy summer too, but in a different way.
"I don't think I know anybody that really hasn't heard of it or hasn't read it," said Sandifer as she referred to a popular book.
She, like thousands of women, is reading the Fifty Shades of Grey trilogy. It's an erotic tale about a woman exploring sex.
"As far as it being public and women expressing their sexuality, you just don't talk about it (sex), especially here in the south," Sandifer said.
And in the movie Magic Mike, sex symbols Matthew McConaughey and Channing Tatum show off their moves in what some call a steamy sizzler about male strippers.
"It showed a good bit and we don't really get to see that in movies you know. Guys do, they get to see women's breasts all the time," Sandifer said.
A group of University of Buffalo sociologists conducted a study that found women had become more sexualized over the years.
"Well I'm not a woman, so I don't know," Dave Boyer said.
But, Boyer did get a request from his sister.
"She started giggling, and she asked me to buy Fifty Shades of Grey and I'm thinking, 'what?'"
So, he bought a new tablet and downloaded the trilogy for his sister.
"My wife has read Fifty shades of Grey too," Boyer said.
And so has Roger Rhoades, a family therapist.
"It's an untapped market (for women) and somebody's tapped it," Rhoades said.
Rhoades said society is becoming more sexualized, and now more women see men as sex objects.
"It's a titillating piece of literature and movie making and they've (film writers and authors) found an audience willing to pay," Rhoades said. "But the best way to find true intimacy is by communicating."
The trilogy, Fifty Shades of Grey holds the top three spots on both the New York Times' and USA Today's best sellers lists.
Copyright 2012 FOX Carolina (Meredith Corporation). All rights reserved.
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