GHS rebrands itself to Greenville Health System - FOX Carolina 21

GHS rebrands itself to Greenville Health System

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The new logo for Greenville Health System is unveiled at Tuesday's board meeting. (Dec. 18, 2012/FOX Carolina) The new logo for Greenville Health System is unveiled at Tuesday's board meeting. (Dec. 18, 2012/FOX Carolina)
GREENVILLE, SC (FOX Carolina) -

Next spring, a major Upstate hospital system will have a new name and new look to its brand.

Greenville Hospital System University Medical Center will officially be called Greenville Health System beginning March 18, 2013.

The rebranding will help streamline and identify the system of hospitals and health services, officials said.

"The shift from hospital system to health system is a reflection of who we are now and where we are headed," said GHS President and CEO Mike Riordan. "GHS is more than just a hospital – we are a health resource for our community and a leader in transforming the delivery of health care for the benefit of the people and communities we serve."

GHS began as City Hospital in 1912 and has grown into a large hospital system with five campuses and 167 doctors' offices and physician practice sites. Officials said it will take up to three years to change out all of the signs throughout the system to the new logo and branding.

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