The new logo of "Aloft" appears on the festival website. (freedomweekend.org)
GREENVILLE, SC (FOX Carolina) -
After more than 30 years, Freedom Weekend Aloft, an annual hot-air balloon festival held in the Upstate, is simplifying its name to only "Aloft."
At a Thursday night event, community leaders and event sponsors got their first look at the new look of the festival which is held every Memorial Day weekend at Simpsonville's Heritage Park.
During the event, organizers showcased some of the fun that will be part of this year's festival, including helicopter rides, model airplane races, stand-up paddle boarding, craft beer, wine tastings and upgraded entertainment.
"We're bringing the best of outdoor adventure and experiences together with great food and entertainment to help benefit our greater community," said Margaret Burnquest, Aloft media and marketing chairwoman.
As many as 200,000 people have attended the festival in past years. Organizers said they expect a spike in attendance this year.
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