Greenville businesses go red for American Heart Month - FOX Carolina 21

Greenville businesses go red for American Heart Month

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A cup of Mimi's signature soup offered for free on Wear Red Day for American Heart Month. (Feb. 1, 2013/FOX Carolina) A cup of Mimi's signature soup offered for free on Wear Red Day for American Heart Month. (Feb. 1, 2013/FOX Carolina)
GREENVILLE, SC (FOX Carolina) -

The American Heart Association is urging everyone to wear red on Feb. 1 for National Wear Red Day, which marks the first day of American Heart Month.

The annual campaign, which is celebrating its 10th year on Friday, was created to bring awareness to the No. 1 killer of women - heart disease.

According to the American Heart Association, heart disease continues to kill more women than all cancers combined. However, thanks to this initiative and increased awareness, the American Heart Association says 21 percent fewer women are dying because of the disease.

In addition to making a donation, a few local businesses are offering up ways to support the community and the cause. Mimi's Cafe, off Woodruff Road in Greenville, is offering a free cup of their signature soup to any customer wearing the color red all day Friday.

Going forward, every Tuesday throughout the month of February, as a show of appreciation, the restaurant is also offering a complimentary cup of Mimi's hot and savory soup with a donation of $1 or $5.

A $5 donation also comes with a limited-edition sparkle red dress lapel pin, with 100 percent of all donations going directly to the American Heart Association

Mimi's general manager, Mike Lamb, says it's important for local businesses to get involved in such an important cause.

"Not only are we thrilled to help bring awareness to this serious cause, but are thrilled to be able to provide our community with a way to participate locally."

He said Mimi's restaurants throughout the country are attempting to raise $200,000 by the end of February.

National department store Macy's, which has been a sponsor of National Wear Red Day since it began, will also be hosting a special Go Red sale. The sale offers 10 to 20 percent off on select merchandise now through Feb. 3, with all proceeds benefiting the American Heart Association.

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