This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.
MD/Entrepreneur Develops Mobile App to Fight Obesity; available for iOS - January 2013.
Los Angeles, CA (PRWEB) February 11, 2013
Available today, the app The Skinny offers a journey to permanent weight loss to iPhone users. This highly innovative mobile app is educational, motivational, and inspirational. One of the fastest growing challenges in the workplace is the concern on how to respond to obesity. Unlike other medical conditions, there is a perception that obesity is not necessarily related to a medical condition, but actually a lifestyle choice.
According to the U.S. Center for Disease Control & Prevention, one in every three adults in the U.S. is obese. This weight-related disease also accounts for nearly 10% of medical spending, between treatments and medications. Studies also show that obesity leads to chronic diseases 30-50% more than people who drink or smoke heavily. As these issues naturally appear in the workplace, employers find a decrease in productivity, efficiency and quality of work as well as absenteeism – which ultimately cost the employer more. While most obesity related conditions may be protected under the Americans with Disabilities Act, employers are still concerned with their obese employees not being able to do the jobs to which they are hired to do, as well as being concerned for the image they are projecting to the general public.
These studies are what drew Dr. Mark McKenna, a “doctrepreneur,” to develop The Skinny. “I created a community based app where people in the workplace can use to compete and share their progress with colleagues on their journey to weight-loss. We can tackle weight related discrimination by promoting wellness based progress,” said Dr. McKenna. Tackling obesity requires a lifestyle change as a whole, and in order to begin that transition, the user not only needs to become more active, but change their mindset as well. Thus, the app serves as a personal trainer, doctor, nutritionist, and life coach all in one. “Inform. Illuminate. Inspire.”
The Skinny is available for free in the Apple App Store. For more information on The Skinny, visit http://weightlossapp.com.
For more information about The Skinny please contact PR by calling [404.303.2323], or e-mail [Press] at [PR (at) shapemed (dot) com].
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/2/prweb10406710.htm