Greenville-based Facebook app lets friends rate and review each - FOX Carolina 21

Greenville-based Facebook app lets friends rate and review each other

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GREENVILLE, SC (FOX Carolina) -

Have you ever wondered what your friends or co-workers really think of you?

Soon, those friends could tell you, and they'll do it anonymously on a new Facebook app called "Karmalush."

It's set to hit computers on Monday, and it was created right here in Greenville.

It's origin is from the standpoint that often, people are too shy or self-conscious to ask their friends what people really think of them.

Founder Alaric Williamson of Greenville is banking on people being serious about it, offering constructive criticism and not just trash talk.

He said app users can write and receive reviews for their Facebook friends who also have the app. They also give a rating on the scale of negative five to five.

Williamson said other friends on the app can see that review and vote on whether they agree or disagree. Those points are added up and given to the person being reviewed or the anonymous reviewer.

"For instance, if I write a bad review about you, and none of your friends agree, they all disagree, then I actually lose points for writing a bad review, and you gain points," Williamson said.

It all started because Williamson wanted a way for people to get insight into their own social behavior from friends and colleagues who know them.

"We want to provide a way to get feedback on how you're perceived," Williamson explained.

Greenville Facebook users had mixed thoughts on the soon-to-be-released app.

"Coming from your friends, that could be a good thing," Tim Griggs said, "something that they've always wanted to tell you but never had the chance to do it. So that could be good in a way."

That's what Williamson is going for, but he said he understands human nature. Lindsay Wilson and her friends thinks "it'd be really easy for people to bully other people, since it's anonymous ... that some people might get on it just to trash one person."

Williamson says the app has safeguards to monitor bad words or threatening language, and people can red flag comments if they're inappropriate or mean-spirited.

He's hoping people will be constructive.

"I was looking for a certain level of communication on Facebook that wasn't there. And I'm hoping with this, people can really express themselves, to the ones they care about, in hopes that it improves their lives."

Williamson's been working on the app idea since last May. He found a Greenville-based web design company, Urban Solutions, to help him make it a reality.

He said it will always be a free app, but in the future, there could be upgrades or premium services that would be available for a small fee.

Williamson said he tested out the product with friends and folks in the community and got a lot of positive feedback from local developers. He said Greenville has a big-time emerging tech community and that there will be a lot more things like this coming out of the city soon.

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