Discovery's new 'Shark Week' ad goes viral - FOX Carolina 21

Discovery's new 'Shark Week' ad goes viral

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PHOENIX (CBS5) -

A newly released Discovery Channel ad for "Shark Week" has gone viral and is getting mixed reactions.

The ad showed a fake newscast and a reporter with a crowd gathered around to watch the release of Snuffy the seal back into the ocean after its recent rescue. Then a large great white shark leaped out of the water and Snuffy was no longer in his harness.

Discovery Channel has titled this year's series: "Shark Week. It's a bad week to be a seal."

"Shark Week" was scheduled to begin Aug. 4.

Watch the footage and sound off in the comments.

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