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SOURCE Paul Frank
LOS ANGELES, Oct. 14, 2013 /PRNewswire/ -- Paul Frank today announced that Bella Thorne will be featured in the brand's "Rockin' Paul Frank" campaign for the Fall 2013/Winter 2014 season. Launching this month, the collaboration with Bella is supported by a comprehensive campaign for the fashion and lifestyle brand.
"Bella is bright and cheerful, very creative and hugely talented. She truly embodies the positivity and fun of the Paul Frank brand," said Elie Dekel, President of Saban Brands. "Rockin' PF with Bella Thorne is just one of the many ways we are bringing Paul Frank to our 'forever young' fans."
"I'm so happy to be working with Paul Frank," said Bella Thorne. "I've always loved Julius and Paul Frank's fun colors and funky styles, so it's been lots of fun to be a part of this collaboration!"
Based on bright, joyful colors and creative design, the Paul Frank brand and its famous Julius the monkey character have grown from rather humble beginnings in a California garage into a lifestyle brand that is beloved and recognized throughout the world.
For more information on Paul Frank, please visit www.paulfrank.com and follow us on Facebook, Twitter, Instagram, Pinterest and YouTube. Be sure to also visit the all-new Bloggin' with Paul Frank Tumblr page.
About Paul Frank
Paul Frank is a globally recognized, iconic fashion and lifestyle brand, which features artistic and entertaining designs for the young and young at heart. Acquired in 2010 by Saban Brands, Paul Frank began as an independent accessories company in a Southern California beach town in 1997. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home decor, bicycles and more. To see what's new at Paul Frank, visit www.paulfrank.com.
About Bella Thorne
Bella Thorne, star of the hit Disney Channel original series Shake It Up!, has skyrocketed to fame with her tween/teen fans playing aspiring dancer Cece Jones. Shake It Up! originally premiered with 6.2 million viewers. Bella recently returned from South Africa where she was filming the Adam Sandler and Drew Barrymore comedy The Familymoon in which Bella stars as Sandler's daughter and is currently filming Disney's Alexander and the Terrible, Horrible, No Good, Very Bad Day. In addition she is set to go into production for Silver Pictures' Home Invasion. Bella has signed a deal with Hollywood Records and has a three-book deal with Random House titled Autumn Falls. The first book is scheduled to be released in summer 2014.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Digimon Fusion, Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information, visit www.sabanbrands.com.
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