"Yeah, THAT Greenville" campaign wins award - FOX Carolina 21

"Yeah, THAT Greenville" campaign wins award

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Greenville skyline (File: FOX Carolina) Greenville skyline (File: FOX Carolina)

Greenville's "Yeah, THAT Greenville" marketing campaign was awarded the "Shining Example" Award this week by the Southeast Tourism Society.

"The best work in travel and tourism wins Shining Example Awards, and winners are examples that others in the industry can follow," said STS President and CEO Bill Hardman.

Nomination from twelve states in the region were entered into the contest that judged research, creativity, demographic targets and other qualities.

"Winners truly are shining examples in tourism, which is the largest, second-largest or third-largest industry in every Southeastern state," Hardman said.

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