Clemson watching Super Bowl social media trends - FOX Carolina 21

Clemson watching Super Bowl social media trends

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A look at the popular words trending on social media for Super Bowl XLVII. (Feb. 2, 2014/FOX Carolina) A look at the popular words trending on social media for Super Bowl XLVII. (Feb. 2, 2014/FOX Carolina)
A look at the popular words trending on social media for Super Bowl XLVII. (Feb. 2, 2014/FOX Carolina) A look at the popular words trending on social media for Super Bowl XLVII. (Feb. 2, 2014/FOX Carolina)
CLEMSON, SC (FOX Carolina) -

The highs and lows of the Super Bowl will be alive on social media.

One in four Americans are expected to post their thoughts and reactions during the big game on sites like Facebook and Twitter.

Last year, Twitter said the Super Bowl generated 231,000 tweets per minute, and this year is expected to bring in even more.

Clemson University officials said the school has a new tool for tracking social media trends, called the Social Media Listening Center.

The Listening Center enables the university's faculty and students to listen, discover, measure and engage in conversations across the Web by drawing from more than 150 million sources, including Facebook, Twitter, YouTube, LinkedIn, blogs and other online communities, said Dr. Joe Mazer, director of the Listening Center.

As of noon Sunday Mazer said there had been more than 4.6 million and growing social media posts about the 2014 Super Bowl.

According to the Mazer, The top trending words on twitter were: super, bowl, Sunday, party, food, win, Seahawks, Broncos and XLVIII.

Mazer said the words commercial, Budweiser, super, bowl, Doritos, puppy, America, and love were also trending, along with car companies like Jaguar, Volkswagen, Hyundai and Carmax.

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