HOUSTON (KHOU/CNN) - Sunday's Super Bowl results cost a furniture store owner in Texas some big bucks.
Jim "Mattress Mack" McIngvale made a big bet with his customers that the Denver Broncos would win. If they lost, every customer who bought at least $6,000 worth of furniture would get a refund.
The Seattle Seahawks blew out the Broncos 43-8.
McIngvale says making good on the bet cost him $7 million. But he says it was worth it.
"I'm really trying to create customers for life and trying to make the store relevant and fun, and it was a great fun promotion for everybody. And the customer won, and that's what it's all about," McIngvale said.
This wasn't McIngvale's first time losing to customers on a big bet.
He says he coughed up about $600,000 in a similar deal in the past.
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