Friday is National Wear Red Day, part of the American Heart Association's Go Red for Women campaign.
The national campaign was created to bring awareness to the No. 1 killer of women - heart disease. According to the American Heart Association one in three women die from heart disease every year in the U.S., making it deadlier than any cancer combined.
By asking Americans to wear the color red today, event organizers hope to remind and encourage women to become aware of the risks associated with heart disease, such as family history, poor eating habits, not getting enough sleep or exercise, diabetes and smoking.
Wearing red will also have its benefits. Macy's department stores - the campaign's corporate sponsor - will hold their annual "Wear Red" Sale, giving anyone who comes into the store with something red on a 20 percent discount on their purchase (exclusions apply). The sale goes through Feb. 10.
Macy's says they'll also feature a collection of exclusive red dresses by Calvin Klein, Kensie and XOXO, which benefit Go Red For Women
You can learn more about the initiative and risk factors associated with heart disease, by visiting www.goredforwomen.com
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