SC movie theaters herald arrival of family-friendly, faith-based - FOX Carolina 21

SC movie theaters herald arrival of family-friendly, faith-based films

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Movies like "Noah," and "Son of God" to attract larger crowds, experts say. (Feb. 19, 2014/FOX Carolina) Movies like "Noah," and "Son of God" to attract larger crowds, experts say. (Feb. 19, 2014/FOX Carolina)
ANDERSON, SC (FOX Carolina) -

The business of the Bible is becoming a newly-tapped business in Hollywood, and local movie theater managers say that means more profit.

Decades after such epics as The Ten Commandments and Ben-Hur took movie audiences to Biblical settings, those types of movies are making a resurgence, with films like Son of God and Noah opening soon.

"Already had some group sales for that," theater manager Joshua Stone said of Son of God.

Stone manages the AmStar 14 in Anderson.

"We are in the Bible Belt, so those types of Christian-based films should do a lot better in our area," he said.

But it's not just the Bible Belt demanding more faith-based and family-friendly films. A study by movieguide.com said 61 Christian-themed films made between 2008 and 2012 grossed quadruple the amount 361 non-Christian themed films made in that time. Click here for more on that study.

"We are regaining the values that we've lost," said Greer First Baptist Church Pastor Rick Ezell.

He said he encourages his congregation to view uplifting films, and frequently screens faith-based movies for his church. Moviegoers agree the road Hollywood is on - making more Biblically-charged films - is refreshing.

"Hollywood has its own agenda, but I think as long as the story is fact-based I think it's great," said Candy Taylor.

Theater owners are rejoicing because films like Son of God, Noah and the upcoming Exodus, starring Christian Bale as Moses, will mean more people in the theater seats.

"They're trying to pick up on the success of smaller primarily Christian organizational films, and cash in on that success," said Stone.

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