The stunts are outrageous, like downing doses of alcohol out of a toilet or gulping an entire bottle of liquor within seconds. The drinking game is called Neknominate and the game is intoxicating the minds of those who won't turn down a dare. Their antics are posted on YouTube and other social media sites.
"At first glance, you're just like 'oh you know, it's just somebody trying to get attention,'" Jessica Plumer said.
She's a Clemson University student who knows all about the game that started in Australia.
"We have kids that will come into the bars and be like, 'hey, have you seen this? You've got to check it out,'" Plumer said.
Dylan Catteron is a student too, and said he understands the pressure of being called upon to do a dare in front of the world.
"You definitely want to be wanting to do it, I don't know, I'd be kind of pressured," Catterton said.
Neknonimate is played out online through videos. A drinker usually downs alcohol quickly while performing an outrageous stunt, then nominates the next person to be more outrageous than the last. The nominees are asked to complete their stunt within 24 hours of their nomination.
"They're performing in many respects for a large audience and that audience is the world," Joe Mazer said.
He's the director of the Social Media Listening Center at Clemson University.
"We're able to monitor and watch social media behavior online and really keep our finger on the pulse of what's happening online," Mazer said.
And by tracking those trends they want to stop or change the behavior. That's what Curtis Reese with the Phoenix Center in Greenville works on doing too.
"Alcohol is the number one killer of teens in this state, in this country," Reese said.
He's the Prevention Service manager with the center, which is a drug and alcohol rehabilitation facility. He said they hold preventative and educational programs to teach teenagers and young adults about the dangers of drugs.
"If you drink enough in a small amount of time it causes the body's central nervous system to slow down and stop," Reese said.
The game is now linked to five deaths, which experts say shows that the high-tech game of tag and truth or dare is dangerous and deadly.
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