'Brotox' becoming more popular with men - FOX Carolina 21

'Brotox' becoming more popular with men

Posted: Updated: March 12, 2014 09:48 PM
"Brotox," which is Botox for men becoming a popular trend. (March 12, 2014) "Brotox," which is Botox for men becoming a popular trend. (March 12, 2014)

Patients say it doesn't take long and it doesn't hurt.

"Nobody likes to look their age," one man said.

According to researchers with the American Society of Plastic Surgeons, the number of men getting Botox jumped 10 percent last year to more than 300,000, and the new trend is called "Brotox."

"Botox did not hurt at all. It's just a pin prick in your forehead," one man said who didn't want to be identified. "Any man's afraid he's gonna get bumped by somebody younger in business or personal life too. I think once he gets over the stigma of it being something feminine, I could see more men being drawn to it."

And that's why Dr. Sutton Graham's appointment book is filling up with men wanting facial fillers and Botox.

"They bring up specifically their employment and how it affects them in their job with their co-workers and with clients and people they meet," Graham said.

He's a plastic surgeon with the Aesthetic Center for Breast and Cosmetic Surgery in Greenville.

"We just take a version of you and make it better," Graham said.

He said Botox injections are used to suppress some motion of muscles.

"The primary use is to get rid of the frown in between the forehead and the eyes," Graham said.

In fact, to educate more men about Botox and other procedures, he schedules a men's night out.

"Men often hear about this only in the context of what women are doing and not what other guys are doing," he said.

The man FOX Carolina interviewed said Botox helped with his migraines and also helped prevent a lot of sweat under his arms. He said he doesn't mind sweating but said his problem is he's allergic to deodorants, so he also appreciates those Botox injections for those reasons.

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