Laurens Road, Verdae area to see 100-acre redesign - FOX Carolina 21

Laurens Road, Verdae area to see 100-acre redesign

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A look at the Verdae-Laurens plans. (April 8, 2014/FOX Carolina) A look at the Verdae-Laurens plans. (April 8, 2014/FOX Carolina)
A look at the Verdae-Laurens plans. (Source: Verdae Development) A look at the Verdae-Laurens plans. (Source: Verdae Development)
GREENVILLE, SC (FOX Carolina) -

Officials have revealed plans to redevelop more than 100 acres along Laurens Road and Verdae Boulevard in Greenville, that will include new housing, retail spaces and a trail.

The plans were announced Tuesday by Verdae Development, along with other local leaders including Mayor Knox White and the developer's president and COO Rick Sumerel.

The key highlights of the development, located between Laurens and Woodruff roads, will feature a $100 million investment through 30 acres of future retail space and 70 acres of residential and public green space.

A look at the designs show that some existing retail centers and car dealerships will remain along Laurens Road, but the new retail space would be located at the site of the former Sam's Club and Best Buy properties. The developer has bought both sites and plans to demolish them in the near future to make way for the 30-acre retail space.

Click here to see designs for the area.

In addition to the retail area, the development will offer single-family and apartment-style living behind Laurens Road, between Woodruff and Verdae and along the existing railroad tracks. There will also be a park and pathway to the existing Hollingsworth Park neighborhood, which was one of the first establishments as part of the overall Verdae Master Plan.

The railroad tracks will be used as part of the new 1-mile trail project. Upstate Forever is partnering with Verdae to execute the trail portion of the project, in addition to the county and city.

The trail will eventually be an extension of the Swamp Rabbit Trail and will run about 3.5 miles from Cleveland Park to CU-ICAR and will one day extend to Mauldin and Simpsonville, said Brad Wyche with Upstate Forever.

Sumerel said the urban, pedestrian-friendly design for the 100-acre project will blend in well with the current Verdae community and will kick-off the larger Laurens Road redevelopment process. Officials said they are excited to look forward to the transformation of the Laurens Road commercial corridor, which includes the Verdae area.

"I think we will look back and say it all started today," said Wyche.

Sumerel said they have received support from the Motor Mile for the project as well.

There is no word yet what types of retail businesses may move into the development, but White said further announcements will be made in the coming weeks.

With concern for how the area will impact traffic, especially along Woodruff Road, officials said they hope it will spur retail growth in other areas of the city, including Laurens and Haywood roads, so all of the retail traffic is not concentrated in one area.

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