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SOURCE StarKist Co.
Smile and Say "Charlie"...StarKist Invites Fans to Share Photos of Their Summer Fun, #CharlieOnTheGo and Enter for a Chance to Win Fun Prizes*
PITTSBURGH, July 2, 2014 /PRNewswire/ -- America's favorite spokesfish, Charlie® the Tuna, is asking consumers to take StarKist® along on their summer fun with the launch of the first ever #CharlieOnTheGo summer photo sweepstakes. From now through August 9th, consumers are invited to snap a photo with a StarKist product or showing off their Charlie the Tuna-inspired style, or even take a selfie with the big tuna himself, and submit on Facebook, Instagram or StarKist.com for a chance to win prizes.
"Summer is filled with great memories, and photos are what make them last," said Mike Brookhart, Director of Marketing at StarKist. "We saw that our fans are naturally showing their love for StarKist on social media, so we wanted to create a sweepstakes that captured these moments, while evoking the fun, light-hearted style of Charlie's iconic character, and showcasing the ease and convenience of StarKist's tuna pouch line. So, smile and say, 'Charlie!'"
All entrants will have the chance to win daily prizes, including Charlie the Tuna branded gear and StarKist product vouchers. Plus, those who submit via a desktop computer can grab StarKist Flavor Fresh Pouch® coupons every week with an uploaded photo submission. One lucky photo will be randomly selected at the conclusion of the sweepstakes period to win the Grand Prize Package, including a Wi-Fi enabled camera, a selfie stick (to perfect those summer selfies!), an online photo printing gift certificate, as well as Charlie branded gear and product vouchers.
There are two easy ways for fans to snap and share for a chance to win the daily and grand prizes:
Entry by Uploading a Photo:
Entry by Tagging a Photo with #CharlieOnTheGo:
Submitted photos will be featured on the #CharlieOnTheGo fan reel within the Facebook tab and StarKist.com. StarKist loves seeing all of its fans' summer adventures so fans are encouraged to come back and upload as many images as they'd like.
*NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.), 18 years or older. Enter Sweepstakes by: 8/9/14. To enter and for Official Rules, including prize descriptions, visit StarKist® on Facebook (facebook.com/StarKist) and check out the Charlie on the Go tab. Void where prohibited. Sponsor: Starkist Co. 225 North Shore Drive, Suite 400, Pittsburgh, PA 15212.
Visit StarKist.com to learn more about the healthy, convenient and tasty Single Serve StarKist® Tuna Pouch products, and be sure to follow StarKist on Twitter @StarKistCharlie, Instagram @StarKistCharlie and Pinterest www.pinterest.com/StarKist.
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist® was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly seasoned tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie the Tuna®, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.
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