Numero Uno Web Solutions addresses a report that found that most brands have difficulty seeing success from their content marketing campaigns.
Toronto, Canada – August 7, 2014 /MarketersMedia/ –
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-size sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent report showing the majority of brands struggle to get the desired results from their content marketing campaigns.
“Search engine optimization (SEO) is about optimizing a web site to help it rank higher on search engines like Google and Bing,” says Dave Wheeler, president and general manager of Numero Uno Web Solutions. “One of the best ways brands can make their web sites more discoverable is by providing content that increases user engagement.”
Wheeler explains that search engines use proprietary algorithms to reward sites based on a wide number of criteria. According to him, one of the best ways to create user engagement and authority is to provide original content that links to and from other trustworthy sites. Original content can come in the form of blogs, articles, press releases, infographics, social media, and video. While content marketing is essential for helping companies with an online presence rank higher on search engines, says Wheeler, the majority of firms struggle to get the desired results.
According to a recent study, says Wheeler, 93% of brands engage in content marketing, yet despite widespread increases in content-marketing budgets, only 14% of B2B marketers believe their content strategies are effective. The majority, at 51%, say their content marketing efforts are only somewhat effective; 27% rated the strategy as “neutral;” six percent said it was somewhat ineffective at delivering value; and one percent said it was not effective at all. (Source: Kantrowitz, A., “Marketers Still Struggling To Get Results From Content Marketing,” Advertising Age web site, July 16, 2014; http://adage.com/article/btob/marketers-struggling-content-marketing-results/294138/.)
“Most brands understand that content marketing provides value, but most don’t know how to use it effectively. According to the report, a full 80% of web sites failed to address their customers’ interest and issues, focusing instead on the business itself,” Wheeler adds. “Instead of focusing on content marketing strategies designed to bait customers just to get their site to rank higher, brands need to keep the customer’s needs in mind, because what the brand thinks is important could be very different from what a customer wants.”
“It’s also imperative for companies to be more engaged in the creation of content. Seventy-two percent of companies had less than half of their staff involved in the content creation process,” Wheeler concludes. “No one understands a brand like those running the business. At the same time, instead of overtly promoting products and services, companies need to focus the execution of their content marketing strategies on issues their customers might be facing.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
For more information about us, please visit http://www.numerounoweb.com/
Name: Dave Wheeler
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada
Phone: 905 856 2012
Organization: Numero Uno Web Solutions Inc