Social media unites colleges across SC in student's death - FOX Carolina 21

Social media unites colleges across SC in Clemson student's death

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Clemson's Social Media Listening Center saw a large spike in social media traffic in the wake of Tucker Hipps death. (Sept. 23, 2014/FOX Carolina) Clemson's Social Media Listening Center saw a large spike in social media traffic in the wake of Tucker Hipps death. (Sept. 23, 2014/FOX Carolina)
CLEMSON, SC (FOX Carolina) -

Social media played a large role in getting college students across South Carolina to "orange out" for Clemson University student Tucker Hipps on Tuesday.

Late Monday night, Clemson's campus newspaper the Tiger tweeted "Clemson mourns the loss of student Tucker Hipps. Universities across the southeast will unite by wearing orange tomorrow."

And beyond @TheTigerCu's tweet, thousands more popped up showing support and memories of Hipps, who was found dead in Lake Hartwell on Monday.

"Most of those mentions, in fact all in particular, are really ones of a supportive nature," said Joe Mazer, the director of Clemson's Social Media Listening Center.

"Clemson's got a tight-knit community, so everyone knows someone who was affected by Tucker," said Clemson senior Bobby Lireley.

And beyond the rolling hills of Clemson, more hashtags and posts popped up late Monday into Tuesday, including a hashtag for students at the University of South Carolina.

Schools around the state, including in Charleston, took to social media about the tragedy. Yik Yak is a newer app created by Furman University graduates Tyler Droll and Brooks Buffington, and they said they saw twice the amount of traffic Tuesday - all about Hipps.

"We've seen it on a campus-by-campus basis when there's been other large campus events, but we've never seen it statewide quite like this," said Droll.

The app creators said university students from different campuses overwhelmingly sent messages of condolence and the need for community among South Carolina college students through Yik Yak.

It's support the young entrepreneurs said they haven't seen and that Clemson students very well need.

READ MORE: Continuing coverage of social media response, investigation after Tucker Hipps found dead on Monday

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