The company said they will be offering a free short stack of buttermilk pancakes at participating locations until 10 p.m. The purpose of the free pancakes is to free up customers’ wallets so they can donate the money they’d spend on their meal to an organization of their choice.
“For 60 years, IHOP and our franchisees have made it our mission to support the communities we serve. IHOP National Pancake Day is our declaration to pancake lovers everywhere that we are committed to giving back in meaningful ways,” said IHOP President Darren Rebelez in a press release. “At IHOP, we think doing good is delicious. Every stack of pancakes we serve on our signature day counts towards helping our charity partners improve the health and lives of millions of children and families across the country.”
The organization is hoping to raise $5 million in donations for children’s hospitals and medical research. They are also hoping they’ll serve five million pancakes in a single day.
"Enjoy a FREE short stack of our Original Buttermilk Pancakes and donate to help children battling critical illnesses. Every stack served helps us reach our goal of raising $5 million for local children’s hospitals and health organizations. Since IHOP National Pancake Day® began in 2006, IHOP®, our franchisees and our guests have raised close to $30 million for our community partners." - IHOP website
All the money raised will stay local and benefit thousands of children’s hospitals around the country.
As the most anticipated event of the year for pancake lovers since 2006, IHOP National Pancake Day has become a pop-culture phenomenon. With the help of millions of guests and communities, IHOP and its franchisees have raised close to $30 million to-date for youth health, wellness, and educational organizations.
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