(Meredith) -- Target has apologized for selling “Baby Daddy” greeting cards ahead of Father’s Day after upset customers called them “insulting.”
A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.
“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” she wrote in a Facebook post.
One commenter pointed out that the inside of the card used the words “husband” and “father,” and included a “Happy Father’s Day” greeting. Still, Saunders said it doesn’t excuse the culturally insensitive term displayed on the front of the card.
“It’s not sweet or nice. It’s a term used to describe a deadbeat or absent parent,” she wrote.
Earlier this week, customers also took to Twitter to call out the retailer for selling the cards:
“Seriously @Target???? Baby Daddy is not a term of endearment. This is an insult to black fathers and a slap in the face to the African American community as a whole. There are plenty of black men that are EXCELLENT FATHERS, not “baby daddies”!!!!
-Licia Yvette (@MsLiciaYvette, Twitter)
Target responded to customers’ concerns in a Wednesday morning tweet, saying it never intended to offend shoppers.
Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.— AskTarget (@AskTarget) June 12, 2018
Joshua Thomas, a spokesperson for the company, also said in a statement that Target will remove the cards, which were produced by American Greetings Corporation:
“We want all guests to feel welcomed and respected when they shop at Target. We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”