Chick-fil-A plans to test 2 new restaurant concepts
The fast-food chain will test a two-story drive-thru restaurant in Atlanta and a walk-up restaurant in New York City for digital orders only.
“Digital orders make up more than half of total sales in some markets – and growing – so we know our customers have an appetite for convenience,” said Khalilah Cooper, Chick-fil-A’s executive director.
According to Cooper, the Atlanta restaurant will feature four drive-thru lanes that allow guests to choose to place their order with a team member or use the mobile app.
“The kitchen will also be twice as large as at typical Chick-fil-A locations and it will be above the drive-thru,” a company spokesperson said. “Orders will travel through an overhead conveyor belt connected with chutes that run down the sides.”
Meanwhile, the walk-up concept in New York is said to be designed to fit in urban areas with heavy foot traffic.
The company said its digital-focused restaurants are designed to make getting orders more convenient than before.
The restaurants are scheduled to open in 2024 with more details expected to be released regarding the locations.
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