New controversial Nike ad features former NFL player, Colin Kaepernick

San Francisco 49ers' Colin Kaepernick (7) and Eric Reid (35) kneel during the national anthem before an NFL football game, Sept. 18, 2016. (AP Photo/Mike McCarn)

On Monday, Nike announced the new face for the 30th anniversary of its "Just Do It" campaign: Colin Kaepernick.

The ad warranted much dispute on social media.

Tuesday, the National Association of Police Organizations (NAPO) released a newsletter calling for its members, along with their families and friends, to boycott the world-famous Nike brand.

In fall of 2017, Kaepernick knelt during a performance of the national anthem at a professional football game in retaliation of police brutality in America.

The NAPO release said a letter was sent to the Chairman, President and CEO of Nike condemning the decision.

A quote is featured on the image of Kaepernick. It says, "Believe in something. Even if it means sacrificing everything."

NAPO said they find the message 'insulting.' The letter argues that the campaign disrespects those who "really do make sacrifices" for the U.S.

Read the full newsletter here: September 4, 2018

NAPO is calling on all our member officers, their families and friends to join in boycotting all Nike products in response to the company's selection of Colin Kaepernick for its “Just Do It” ad campaign. On September 4, NAPO sent a letter to the Chairman, President and CEO of Nike, Inc., condemning this move in the strongest possible terms. Mr. Kaepernick is known, not as a successful athlete, but as a shallow dilletante seeking to gain notoriety by disrespecting the flag for which so many Americans have fought and died.

The inclusion of Mr. Kaepernick in Nike’s “Just Do It” ad campaign also perpetuates the falsehood that police are racist and aiming to use force against African Americans and persons of color. In reality, officers across the nation risk their lives not only protecting the athletes featured in Nike’s various campaigns, but also serve aspiring athletes across the country who use the Nike brand, through the thousands of Police Athletic Leagues, Boys and Girls Clubs and Big Brother/Big Sister programs where our officers donate their time and energy. They deserve to have the respect and full support of corporate citizens like Nike.

Adding to the insult is the image of Mr. Kaepernick from the campaign featuring the quote “Believe in something. Even if it means sacrificing everything.” The fact that Mr. Kaepernick is no longer a starting NFL player does not equate to him being someone who has “sacrificed everything”. To truly understand what it means to “believe in something” and “sacrifice everything”, you should look to Arlington National Cemetery, or to the National Law Enforcement Officers’ Memorial in Washington, D.C., or to the trauma unit of a military hospital. The brave men and women of every race and color buried there, memorialized there, healing there, believed in this nation and our flag and exemplify the true meaning of “sacrifice”.

In featuring Mr. Kaepernick in the “Just Do It” campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation. MORE NEWS: Deputies charge man with murder after deadly stabbing in Greenville County

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Multimedia Producer

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