South Carolina price gouging law now in effect ahead of winter storm

The state's price gouging law is now in effect.
The state's price gouging law is now in effect.(Pexels | Source: Pexels)
Published: Jan. 21, 2026 at 8:21 PM EST

MYRTLE BEACH, SC (WMBF) - South Carolina’s price gouging law is now in effect after Gov. Henry McMaster declared a state of emergency ahead of an expected winter storm.

Attorney General Alan Wilson announced the measure is precautionary as the state prepares for potential storm impacts.

“This is just a precaution, and we’re not seeing any impacts yet, but we have to be prepared,” Wilson said. “If this storm does cause problems, we could see normal price increases for goods and services, and those are not considered price gouging under our law.”

Wilson said businesses and individuals may try to unfairly take advantage of the situation through price gouging of food, gasoline, lodging, and other commodities, as well as services like tree removal.

The price gouging law prohibits unconscionable prices during times of disaster. It remains in effect until the state of emergency expires or is terminated.

Price gougers can be charged for excessive pricing, a misdemeanor offense punishable by a $1,000 fine and up to 30 days in jail.

Normal price fluctuations are expected and do not constitute price gouging, Wilson said.

Residents who believe they are victims of price gouging should document the following information:

  • Time, place, address, and name of the business
  • Price paid
  • Nearby prices and business information
  • Photos identifying the business and price
  • Contact information

Reports can be emailed to pricegouging@scag.gov or submitted here.

Residents without internet access can call 803-737-3953 and leave a message with violation details.

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